SEO activities are closely related to website traffic analysis. Without it, it would be difficult to determine whether the actions taken are producing any results. Google Analytics comes to the rescue, which is a free and very comprehensive tool that allows you to analyze website traffic. Recently, its new version - GA4 - has been released. Check out what has changed.

Lost in the jungle of marketing messages, we all seek customer recommendations before making a purchasing decision. It is on the Internet that we look for social proof, or confirmation of the validity of our choices. We are more inclined to rely on recommendations from people who are similar to us than on characters created for advertising purposes. Therefore, it is no longer enough to just look at opinions published online, but it is also necessary to respond to them appropriately. 

The pandemic has caused many businesses to move online. Perhaps you also have a physical store, but you see the possibilities and potential that e-commerce offers. Or maybe you are just thinking about starting your own online store and wondering which platform to choose. There are many scripts to choose from. However, it is worth considering a few important issues and then deciding on the right platform.

As many as 19 million Poles regularly use social media. This means that every other resident of our country eagerly visits social networking sites. 89% of these users most often go to Facebook. Instagram, on the other hand, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.

The store's problem was a small number of reviews and a predominance of negative comments, and yet reviews play a very important role in the local market. 

TikTok is one of the fastest-growing apps in the world. Since its inception, the platform has generated large audiences and set download records. It continues to increase in popularity, primarily among those born after 2000. It revolves around creating short, few-second videos in which users can dance, showcase their skills, perform tricks, or share interesting tips. The freedom to create videos is unlimited, but the key to success lies in creativity. The soundtracks are perfectly matched to the author's facial expressions and movements, and additional visual effects, captions, and hashtags can enhance the videos. The app is geared towards the preferences of young people, allowing them ample room to create imaginative videos. TikTok, like other social media apps, allows users to like, share, comment, and follow their favorite creators. It was originally created for entertainment purposes, but with its growing popularity, it has gained several key features for marketing. Professionals have started using TikTok to create new marketing activities that are highly effective forms of advertising.

You invest in advertising. You create a great website. You make sure to lead visitors straight to the purchase. Every now and then, you check your popularity on Google. Everything is fine because you have long since invested in SEO.

The importance of well-conducted internet marketing is increasing in the era of universal access to the Internet. Companies are not limited to just creating websites. They are also present on social media, run blogs related to their activities, and invest in paid advertising or outsource marketing activities to agencies. All of this is done to reach users who are interested in the company's product or service.

94% of consumers say that a bad review convinced them to give up on a company's services or products